On July 18th 2018, Massimo Dutti presented its limited Fall-Winter 2018 collection during a spectacular fashion show with futuristic scenography, in a former coastal industrial area, facing the Bund, which is now home to a new community of artists. The Show has been conceptualized and masterfully produced by the international event communication agency Profirst.

Profirst chose to collaborate with Goodvibes to direct the musical atmosphere of the aftershow cocktail event.