After an extensive renovation process, H&M has officially reopened two of its stores—one in Nice Jean Médecin and the other in Marseille Avant Cap—offering customers a refreshed and modern shopping experience. We had the distinct honor of curating the musical direction for these highly anticipated reopenings, ensuring an immersive and vibrant atmosphere that perfectly complemented the brand’s renewed vision. These events were masterfully organized by Profirst, whose expertise in event planning brought every detail to life, making the reopening celebrations truly memorable.